Michael Hitchcock ("Hitch") is a 29 year Soccer Management Executive who spent over 12 years in Major League Soccer. Known as a strategic thinker and soccer pioneer, Hitch has won numerous MLS Business Awards during his MLS Career which started as entry level ticket sales rep at DC United before moving to Colorado Rapids as Director of Sales then was Vice President of Sales for LA Galaxy before finishing as General Manager of FC Dallas. 

Based in Dallas Texas, Hitch owns a Sports Management Company called Playbook Management International ("PMI") who has worked with over 100 professional soccer teams, leagues, venues and soccer events all over the world and has investments in multiple sports properties including 24 Soccer Teams and other sports businesses (Pine Street Press, ProRel Soccer Shop, TIFO Branding, VirtualVeep, The Hive Sports Bar).  

Hitch is married to Jamie, a Baltimore, Maryland native. They have two children, Eleni and William, who have both built careers in the sports industry.

Their daughter, Eleni, is a Texas Tech graduate and sports management executive who has helped launch multiple soccer clubs, including the Lubbock Matadors. She currently serves as General Manager of Columbus United in Columbus, Georgia.

Their son, William, played college soccer at VCU in Richmond, Virginia, before competing in the NPSL with the 2021 National Champion Denton Diablos from 2021–2023 and the Annapolis Blues in 2024. William earned his master’s degree in Sports Leadership and has since successfully launched Hill City FC in Lynchburg, Virginia. He also serves as Business Operations Manager for VirtualVeep and is the founder of Golden Keg.